@article{publication-14116, author={Natter, Martin and Ozimec, Ana-Marija and Kim, Ju-Young}, doi={10.1287/mksc.2015.0943}, issn={0732-2399}, journal={Marketing Science}, number=6, pages={789-803}, publisher={Institute for Operations Research and the Management Science}, title={ECO: Entega’s profitable new customer acquisition on online price comparison sites}, volume=34, year=2015, }