@inproceedings{publication-13992,
	address={Dublin, Ireland},
	author={Hu, Daning and Yan, Jiaqi and Algesheimer, René and Meierer, Markus},
	booktitle={International Conference on Information Systems 2016},
	title={Understanding Moderators of Peer Influence for Engineering Viral Marketing Seeding Simulations and Strategies, International Conference on Information Systems},
	year=2016,
}