Not logged in.

Quick Search - Contribution

Contribution Details

Type	Book Chapter
Scope	Discipline-based scholarship
Title	A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand
Organization Unit	Empirical Research in Business, Industrial Relations and Human Resource Management (Uschi Backes-Gellner)
Authors	Johannes Meuer Barbara Krug Lori DiVito
Editors	Manuel Dias Ferreira
Item Subtype	Original Work
Refereed	No
Status	Published in final form
Language	English
Booktitle	AESE 32 Anos a Ensinar com Casos
Place of Publication	Lisboa
Publisher	Edições AESE
Page Range	online
Date	2012
Other Identification Number	merlin-id:7576
Export	BibTeX EP3 XML (ZORA)