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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces
Organization Unit
  • Katharina Reinecke
  • Abraham Bernstein
Item Subtype Original Work
Refereed Yes
Status Published in final form
  • English
Journal Title Transactions on Computer-Human Interaction
Publisher ACM
Geographical Reach international
ISSN 1073-0516
Volume 18
Number 2
Page Range 8
Date 2011
Abstract Text When we investigate the usability and aesthetics of user interfaces, we rarely take into account that what users perceive as beautiful and usable strongly depends on their cultural background. In this paper, we argue that it is not feasible to design one interface that appeals to all users of an increasingly global audience. Instead, we propose to design culturally adaptive systems, which automatically generate personalized interfaces that correspond to cultural preferences. In an evaluation of one such system, we demonstrate that a majority of international participants preferred their personalized versions over a non-adapted interface of the same web site. Results show that users were 22% faster using the culturally adapted interface, needed less clicks, and made fewer errors, in line with subjective results demonstrating that they found the adapted version significantly easier to use. Our findings show that interfaces that adapt to cultural preferences can immensely increase the user experience.
Digital Object Identifier 10.1145/1970378.1970382
Other Identification Number merlin-id:2477
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