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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | “Foreign beauties want to meet you”: The sexualization of women in Google’s organic and sponsored text search results |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published electronically before print/final form (Epub ahead of print) |
| Language |
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| Journal Title | New Media & Society |
| Publisher | Sage Publications |
| Geographical Reach | international |
| ISSN | 1461-4448 |
| Page Range | Epub ahead of print |
| Date | 2022 |
| Abstract Text | Search engines serve as information gatekeepers on a multitude of topics dealing with different aspects of society. However, the ways search engines filter and rank information are prone to biases related to gender, ethnicity, and race. In this article, we conduct a systematic algorithm audit to examine how one specific form of bias, namely, sexualization, is manifested in Google’s text search results about different national and gender groups. We find evidence of the sexualization of women, particularly those from the Global South and East, in search outputs in both organic and sponsored search results. Our findings contribute to research on the sexualization of people in different forms of media, bias in web search, and algorithm auditing as well as have important implications for the ongoing debates about the responsibility of transnational tech companies for preventing systems they design from amplifying discrimination. |
| Free access at | DOI |
| Digital Object Identifier | 10.1177/14614448221099536 |
| Other Identification Number | merlin-id:22472 |
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| Keywords | Sociology and Political Science, Communication |