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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title The Matter of Chance: Auditing Web Search Results Related to the 2020 U.S. Presidential Primary Elections Across Six Search Engines
Organization Unit
  • Aleksandra Urman
  • Mykola Makhortykh
  • Roberto Ulloa
Item Subtype Original Work
Refereed Yes
Status Published in final form
  • English
Journal Title Social Science Computer Review
Publisher Sage Publications
Geographical Reach international
ISSN 0894-4393
Volume 40
Number 5
Page Range 1323 - 1339
Date 2022
Abstract Text We examine how six search engines filter and rank information in relation to the queries on the U.S. 2020 presidential primary elections under the default—that is nonpersonalized—conditions. For that, we utilize an algorithmic auditing methodology that uses virtual agents to conduct large-scale analysis of algorithmic information curation in a controlled environment. Specifically, we look at the text search results for “us elections,” “donald trump,” “joe biden,” “bernie sanders” queries on Google, Baidu, Bing, DuckDuckGo, Yahoo, and Yandex, during the 2020 primaries. Our findings indicate substantial differences in the search results between search engines and multiple discrepancies within the results generated for different agents using the same search engine. It highlights that whether users see certain information is decided by chance due to the inherent randomization of search results. We also find that some search engines prioritize different categories of information sources with respect to specific candidates. These observations demonstrate that algorithmic curation of political information can create information inequalities between the search engine users even under nonpersonalized conditions. Such inequalities are particularly troubling considering that search results are highly trusted by the public and can shift the opinions of undecided voters as demonstrated by previous research.
Free access at DOI
Digital Object Identifier 10.1177/08944393211006863
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Keywords General Social Sciences, Law, Library and Information Sciences, Computer Science Applications