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Contribution Details

Type Conference or Workshop Paper
Scope Learning and pedagogical Research
Published in Proceedings Yes
Title HOW HAVE ONLINE CUSTOMER REVIEWS TRANSFORMED THE ROLE OF BRANDS AS SIGNALS OF INTANGIBLE ATTRIBUTES?
Organization Unit
Authors
  • Giulia Crestini
Presentation Type paper
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title AMA Winter Conference 2021
Event Type conference
Event Location St. Pete Beach (Florida)
Event Start Date February 17 - 2021
Event End Date February 19 - 2021
Place of Publication AMA Conference Proceedings
Publisher Academy of Marketing Association
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