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Contribution Details
Type | Conference or Workshop Paper |
Scope | Learning and pedagogical Research |
Published in Proceedings | Yes |
Title | HOW HAVE ONLINE CUSTOMER REVIEWS TRANSFORMED THE ROLE OF BRANDS AS SIGNALS OF INTANGIBLE ATTRIBUTES? |
Organization Unit | |
Authors |
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Presentation Type | paper |
Item Subtype | Original Work |
Refereed | Yes |
Status | Published in final form |
Language |
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Event Title | AMA Winter Conference 2021 |
Event Type | conference |
Event Location | St. Pete Beach (Florida) |
Event Start Date | February 17 - 2021 |
Event End Date | February 19 - 2021 |
Place of Publication | AMA Conference Proceedings |
Publisher | Academy of Marketing Association |
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