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Contribution Details

Type	Conference Presentation
Scope	Discipline-based scholarship
Title	Brand Defense
Organization Unit	Department of Business Administration (Egon Franck) Marketing in the Digital Economy (Andrea Giuffredi-Kähr)
Authors	Clemens Ammann Andrea Giuffredi-Kähr Bettina Nyffenegger Harley Krohmer Wayne D. Hoyer
Presentation Type	paper
Item Subtype	Original Work
Refereed	Yes
Status	Published electronically before print/final form (Epub ahead of print)
Language	English
Event Title	AMA Winter Academic Conference
Event Type	conference
Event Location	San Diego
Event Start Date	February 14 - 2020
Event End Date	February 16 - 2020
Export	BibTeX