Not logged in.

Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Andrea Giuffredi-Kähr
  • Bettina Nyffenegger
  • Harley Krohmer
  • Wayne D. Hoyer
Presentation Type lecture
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title The Association for Consumer Research Conference
Event Type conference
Event Location Dallas
Event Start Date October 11 - 2018
Event End Date October 14 - 2018
Export BibTeX