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Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title Ad Transparency in Influencer Marketing: A Curse or A Blessing?
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Alisa Petrova
  • Andrea Giuffredi-Kähr
  • Lucia Malär
  • Dominik Hauert
Presentation Type lecture
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title American Marketing Association Winter Academic Conference
Event Type conference
Event Location Austin
Event Start Date February 22 - 2019
Event End Date February 24 - 2019
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