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Contribution Details
Type | Conference Presentation |
Scope | Discipline-based scholarship |
Title | How Consumer Brand Sabotage Affects Observing Consumers: Buffering versus Amplifying Effects of Consumers’ Prior Self-Brand Connections |
Organization Unit |
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Authors |
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Presentation Type | speech |
Item Subtype | Original Work |
Refereed | Yes |
Status | Published in final form |
Language |
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Event Title | The Association for Consumer Research Conference |
Event Type | conference |
Event Location | Atlanta |
Event Start Date | October 17 - 2019 |
Event End Date | October 20 - 2019 |
Export | BibTeX |