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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Is there a market for trusted car data?
Organization Unit
  • Ingrid Bauer
  • Liudmila Zavolokina
  • Gerhard Schwabe
Item Subtype Original Work
Refereed Yes
Status Published in final form
  • English
Journal Title Electronic Markets
Publisher Springer
Geographical Reach international
ISSN 1019-6781
Volume 30
Number 2
Page Range 211 - 225
Date 2020
Abstract Text The used-car trade is characterized by information asymmetries between buyers and sellers leading to uncertainty and distrust,thus causing market inefficiencies. Prior research has shown that blockchain offers a solution: a transparent, trustworthy andverified car history that addresses these issues in the market for ‘lemons’. Yet, whether or not there really is a market for trustedcar data remains an open question. In particular, it is unclear if trusted car data increases transparency in the market for lemons andhow market participants value increased transparency. Hence, through a market game with 50 participants, we explored theeffects of trusted car data on the sales price of the cars, and the relative revenue of buyers and sellers. Additionally, we conductedinterviews with the participants to elicit the perceived customer value. The results show that blockchain enables an increase intransparency and creates value for both buyers and sellers.
Free access at DOI
Official URL
Digital Object Identifier 10.1007/s12525-019-00368-5
Other Identification Number merlin-id:18299
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