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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Implementation of strategic change by franchisees: a sensemaking perspective
Organization Unit
  • Theresa Langmayr
Item Subtype Original Work
Refereed Yes
Status Published in final form
  • English
Journal Title Junior Management Science
Publisher jums academy
Geographical Reach international
Volume 4
Number 2
Page Range 173 - 194
Date 2019
Abstract Text Franchisees play an important role when inter-organizational change, initiated by franchisors, is to be implemented. The objective of this thesis is to gain insights into franchisees’ sensemaking activities. Drawing on sensemaking theories and franchising literature, a case study on franchisees in the automotive industry reveals how social processes of interaction, within and across their organizational boundaries, influence their interpretations of change initiatives. It contributes to the sensemaking literature through expanding research to inter-organizational change. It also contributes to the franchising literature through analyzing the franchisees’ role during franchisor-initiated change from a sensemaking perspective.
Free access at DOI
Digital Object Identifier 10.5282/jums/v4i2pp173-194
Other Identification Number merlin-id:18136
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