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Contribution Details

Type	Master's Thesis
Scope	Discipline-based scholarship
Title	Customer Segmentation for Crafting Targeted Marketing Campaigns on Digital Applications
Organization Unit	Quantitative Business Administration
Authors	Sudo Jessica
Supervisors	Maik Meusel Karl Schmedders
Language	English
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Date	2018
Export	BibTeX