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Contribution Details

Type	Bachelor's Thesis
Scope	Discipline-based scholarship
Title	Der Priming-Effekt – Auswirkungen auf das Kaufverhalten von Konsumenten
Organization Unit	Department of Business Administration (Egon Franck) Marketing (Martin Natter)
Authors	Philipp Siebenmann
Supervisors	Ruedi Ergenzinger
Language	German
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Date	2018
Export	BibTeX