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Contribution Details

Type Bachelor's Thesis
Scope Discipline-based scholarship
Title Influencer Marketing im Rahmen von Social Media – Auswirkungen auf Marken
Organization Unit
Authors
  • Tanja Rüegg
Supervisors
  • Ruedi Ergenzinger
Language
  • German
Institution University of Zurich
Faculty Faculty of Business, Economics and Informatics
Date 2018
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