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Contribution Details

Type	Bachelor's Thesis
Scope	Discipline-based scholarship
Title	Werbung im Wandel – von der traditionellen Werbung zur Werbung 2.0
Organization Unit	Marketing (Martin Natter) Department of Business Administration (Egon Franck)
Authors	Sebastian Oberholzer
Supervisors	Martin Natter
Language	German
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Date	2017
Export	BibTeX