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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title All's Well That Ends Well? On the Importance of How Returns Are Achieved
Organization Unit
  • Daniel Grosshans
  • Stefan Zeisberger
Item Subtype Original Work
Refereed Yes
Status Published in final form
  • English
Journal Title Journal of Banking and Finance
Publisher Elsevier
Geographical Reach international
Volume 87
Page Range 397 - 410
Date 2018
Abstract Text We demonstrate that investor satisfaction and investment behavior are influenced substantially by the price path by which the final investor return is achieved. In a series of experiments, we analyze various different price paths. Investors are most satisfied if their assets first fall in value and then recover, and they are least satisfied with the opposite pattern, independent of whether the final return is positive or negative. Price paths systematically influence risk preferences, return beliefs, and ultimately trading decisions. Our results enable a much more holistic perspective on a wide range of topics in finance, such as the disposition effect, risk-taking behavior after previous gains and losses, and behavioral asset pricing.
Related URLs
Digital Object Identifier 10.1016/j.jbankfin.2017.09.021
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