Contributions published at Marketing Management (Selin Akca)

Contribution  
Show abstractSelin Akca, Anita Rao, Value of Search Aggregators, In: SSRN, No. 3064861, 2019. (Working Paper)
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Show abstractSimon von Rotz, Planung und Vertrieb eines Indie-Games, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Bachelor's Thesis)
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Show abstractSascha Odersky, The evolution of brand preferences and choice behaviors of consumers new to a market: replication and extension, University of Zurich, Faculty of Business, Economics and Informatics, 2017. (Master's Thesis)
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Selin Akca, Anita Rao, Value of Search Aggregators, In: 13th Marketing Dynamics Conference. 2016. (Conference Presentation)
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Pascal Spescha, Der Vergleich einer Freien-Fulggesellschaft mit einer Billigairline anhand einer Conjoint-Analyse, University of Zurich, Faculty of Business, Economics and Informatics, 2016. (Bachelor's Thesis)
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Carlo Bottega, Influence of Promotions on Consumer Purchase Behavior, University of Zurich, Faculty of Economics, Business Administration and Information Technology, 2016. (Bachelor's Thesis)
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Oliver Bissig, Möglichkeiten von Pay-What-You-Want beim Verkauf von Musik, University of Zurich, Faculty of Economics, Business Administration and Information Technology, 2015. (Bachelor's Thesis)
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Alexander Ristic, Segmentiertes Bundling am Beispiel der Altersgruppe 50+, University of Zurich, Faculty of Economics, Business Administration and Information Technology, 2015. (Bachelor's Thesis)
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Show abstractAnita Rao, Selin Akca, Value of Search Aggregators, In: 37th ISMS Marketing Science Conference (2015). 2015. (Conference Presentation)
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Selin Akca, Thomas Otter, Estimating the discount factor based on consumption from inventory – an empirical illustration based on a conjoint experiment, In: 11th Marketing Dynamics Conference. 2014. (Conference Presentation)
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Show abstractSelin Akca, Thomas Otter, Identifying the discount factor of forward looking consumers based on consumption from inventory, In: SSRN, No. 2440681, 2014. (Working Paper)
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