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Contributions published at Marketing in the Digital Economy (Andrea Giuffredi-Kähr)
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Bettina Nyffenegger, Andrea Giuffredi-Kähr, Harley Krohmer, Wayne D. Hoyer, How Should Retailers Respond to Consumer Brand Sabotage, Journal of the Association for Consumer Research, Vol. 3 (3), 2018. (Journal Article) |
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Lucia Malär, Daniela Herzog, Harley Krohmer, Wayne D. Hoyer, Andrea Giuffredi-Kähr, The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer, Journal of the Association for Consumer Research, Vol. 2 (3), 2018. (Journal Article) |
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Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers?, In: The Association for Consumer Research Conference. 2017. (Conference Presentation) |
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Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, How Should Retailers Respond to Consumer Brand Sabotage, In: Conference of the Jay H. Baker Retailing Center, Wharton School of Business Accompanying the Special Issue of the Journal of the Association for Consumer Research on the Consumer Response to the Evolving Retailing Landscape. 2017. (Conference Presentation) |
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Andrea Giuffredi-Kähr, Marco Casanova, Patrick Heri, Harley Krohmer, Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility, In: Annual Conference of the European Marketing Academy. 2016. (Conference Presentation) |
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Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, Consumer Brand Sabotage – Phenomenon and Managerial Challenges, In: Conference of the Institute of Brands and Brand Relationships. 2016. (Conference Presentation) |
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Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage, Journal of Marketing, Vol. 80 (3), 2016. (Journal Article) |