@article{publication-971, author={Dietl, H and Lang, M and Lutzenberger, M}, issn={1649-3877}, journal={Journal of Strategic Management Education}, number={3-4}, pages={125-150}, publisher={Senate Hall Academic Publishing}, title={RFID-based entry into the German B2B parcel market and its effect on competitive strategies, prices and market shares: The case of red parcel post}, volume=5, year=2009, }