@bachelorsthesis{publication-9575,
	author={Baumann, Philipp},
	editor={Wagner, Alexander and Gamper, Philipp Christian},
	faculty={Faculty of Economics, Business Administration and Information Technology},
	institution={University of Zurich},
	pages=104,
	title={Die Bewertung von Marken anhand drei ausgew{\"a}hlter Automobilunternehmen},
	year=2014,
}