@article{publication-8152,
	author={Keil, Thomas and McGrath, Rita G},
	issn={0017-8012},
	journal={Harvard Business Review},
	number=5,
	pages={128-136},
	publisher={Harvard Business School Publishing},
	title={The value captor's process: getting the most of your new business ventures},
	volume=85,
	year=2007,
}