@inbook{publication-7811,
	address={Bilbao},
	author={Cueni, Reto and Frey, Bruno S},
	booktitle={Towards a new theory of the firm. Humanizing the firm and the management profession},
	editor={Costa, Joan Eric Ricart and Marti, Josep M R},
	isbn={978-84-929373-7-0},
	pages={342-359},
	publisher={Fondacion BBVA},
	title={How to overcome herding behavior in firms},
	year=2012,
}