@article{publication-5942,
	author={Malmendier, Ulrike and Card, David and DellaVigna, Stefano},
	doi={10.1257/jep.25.3.39},
	issn={0895-3309},
	journal={Journal of Economic Perspectives},
	number=3,
	pages={39-62},
	publisher={American Economic Association},
	title={The Role of Theory in Field Experiments},
	volume=25,
	year=2011,
}