@inbook{publication-3938,
	address={Gijón},
	author={Franck, Egon and Dietl, Helmut Max and Hillebrandt, Julia},
	booktitle={Social Responsibility and Sustainability in Sports},
	editor={Rodriguez, P and Késenne, Stefan and Dietl, Helmut Max},
	pages={59-80},
	publisher={Ediciones de la Universidad de Oviedo},
	title={Corporate Social Responsibility in Professional Team Sports – UEFA Champions League  (UCL) versus National Football League (NFL)},
	year=2009,
}