@bachelorsthesis{publication-2205,
	author={Vontobel, Marc},
	editor={Gall, Harald and Reif, Gerald and Bouza, Amancio},
	faculty={Faculty of Economics, Business Administration and Information Technology},
	institution={University of Zurich},
	title={Purple Leaf - Evaluation of the Adoption of New Features in a Web-Based Social Network},
	year=2008,
}