@article{publication-1753,
	author={Efferson, Charles and Lalive, Rafael and Richerson, Peter J and McElreath, Richard and Lubell, Mark},
	doi={10.1016/j.evolhumbehav.2007.08.003},
	issn={1090-5138},
	journal={Evolution and Human Behavior},
	number=1,
	pages={56-64},
	publisher={Elsevier},
	title={Conformists and mavericks: the empirics of frequency-dependent cultural transmission},
	volume=29,
	year=2008,
}