@inbook{publication-1669, address={Gen\`eve}, author={M{\"u}ller, Margrit}, booktitle={American firms in Europe. Strategy, identity, perception and performance (1880-1980)}, editor={Bonin, Hubert and de Goey, Ferry}, isbn={978-2-600-01259-1}, issn={1422-7630}, number=23, pages={105-128}, publisher={Droz}, series={Publications d'histoire économique et sociale internationale}, title={The case of US companies in Switzerland}, year=2009, }