@article{publication-14200,
	author={Natter, Martin and Mild, Andreas and Wagner, Udo and Taudes, Alfred},
	doi={10.1287/mksc.1070.0307},
	issn={0732-2399},
	journal={Marketing Science},
	number=4,
	pages={600-609},
	publisher={Institute for Operations Research and the Management Science},
	title={Planning new tariffs at tele.ring: the application and impact of an integrated segmentation, targeting, and positioning tool},
	volume=27,
	year=2008,
}