@article{publication-14199,
	author={Reiner, Gerald and Natter, Martin and Drechsler, Wenzel},
	doi={10.1080/09537320902969190},
	issn={0953-7325},
	journal={Technology Analysis and Strategic Management},
	number=5,
	pages={653-664},
	publisher={Taylor & Francis},
	title={Life cycle profit – reducing supply risks by integrated demand management},
	volume=21,
	year=2009,
}