@article{publication-14197,
	author={Mild, Andreas and Natter, Martin and Reutterer, Thomas and Taudes, Alfred and W{\"o}ckl, J{\"u}rgen},
	issn={1867-8785},
	journal={European Retail Research},
	number=2,
	pages={89-106},
	publisher={Springer},
	title={Retail revenue management},
	volume=23,
	year=2009,
}