@article{publication-14196,
	author={Kim, Ju-Young and Natter, Martin and Spann, Martin},
	doi={10.1509/jmkg.73.1.44},
	issn={0022-2429},
	journal={Journal of Marketing},
	number=1,
	pages={44-58},
	publisher={American Marketing Association},
	title={Pay-what-you-want - a new participative pricing mechanism},
	volume=73,
	year=2009,
}