@unpublished{publication-13243, author={Birchler, Urs and Hegglin, René and Reichenecker, Michael Rudolf and Wagner, Alexander}, doi={10.2139/ssrn.2738806}, institution={University of Zurich}, number={16-28}, pages=39, series={Swiss Finance Institute Research Paper}, title={Which Swiss Gnomes Attract Money? Efficiency and Reputation as Performance Drivers of Wealth Management Banks}, year=2017, }