@bachelorsthesis{publication-12590, author={Fl{\"u}tsch, Cornel}, editor={Nyborg, Inke and Birchler, Urs}, faculty={Faculty of Economics, Business Administration and Information Technology}, institution={University of Zurich}, title={Die Marke Raiffeisen am Beispiel der neuen Raiffeisenbank Pr{\"a}ttigau-Davos}, year=2015, }