@misc{publication-1215, author={Dietl, H and Franck, E}, day=8, issn={0376-6829}, month={December}, newspaper={Neue Z{\"u}rcher Zeitung}, number=286, pages={63-63}, publisher={Neue Z{\"u}rcher Zeitung AG}, title={Warum und wem schadet Ambush-Marketing?}, year=2006, }