@inbook{publication-1198,
	address={K{\"o}ln},
	author={Benz, M A and Brandes, Leif and Franck, Egon},
	booktitle={Qualit{\"a}tsmanagement im Sport},
	editor={Horch, H D and et al},
	isbn={3-937058-07-9},
	number=7,
	pages={1-10},
	publisher={Institut f{\"u}r Sport{\"o}konomie und Sportmanagement},
	series={Edition Sport{\"o}konomie und Sportmanagement},
	title={Improving product quality in the German Bundesliga: evidence from a representative consumer approach},
	year=2007,
}