@mastersthesis{publication-11100,
	author={Hoffmann, Leonie},
	editor={Birchler, Urs},
	faculty={Faculty of Economics, Business Administration and Information Technology},
	institution={University of Zurich},
	pages=64,
	title={Preiselastizit{\"a}ten und Kundenverhalten bei einer Regionalbank},
	year=2010,
}