@bachelorsthesis{publication-11096,
	author={Guberan, Moritz},
	editor={Birchler, Urs and Hegglin, René},
	faculty={Faculty of Economics, Business Administration and Information Technology},
	institution={University of Zurich},
	pages=54,
	title={Analyse von Faktoren bei der Wahl einer Retailbank},
	year=2012,
}