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Contribution Details

Type Bachelor's Thesis
Scope Discipline-based scholarship
Title Die Bewertung von Marken anhand drei ausgewählter Automobilunternehmen
Organization Unit
Authors
  • Philipp Baumann
Supervisors
  • Alexander Wagner
  • Philipp Christian Gamper
Language
  • German
Institution University of Zurich
Faculty Faculty of Economics, Business Administration and Information Technology
Number of Pages 104
Date 2014
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