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Contribution Details

Type Master's Thesis
Scope Discipline-based scholarship
Title The Latin American Private Banking Industry and Perspectives for Swiss Players
Organization Unit
Authors
  • Erika Cordova Villagomez
Supervisors
  • Urs Birchler
Language
  • English
Institution University of Zurich
Faculty Faculty of Economics, Business Administration and Information Technology
Number of Pages 203
Date 2014
Abstract Text The increasing challenges that Switzerland is facing and that are affecting its wellknown reputation as an offshore banking center are and have been shifting the focus of Swiss private banks towards other markets accompanied with a solid margin profile. Furthermore, globalization demands from private banks a higher degree of internalization and focus on emerging markets to maintain a successful and sustainable market share in the industry. Therefore the thesis at hand tries to develop a proposal for Swiss private banking players to consider Latin America as a target region for their potential expansion in onshore activities.
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