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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Driving Change Through Corporate Programs
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Michael Boppel
  • Sven Kunisch
  • Thomas Keil
  • Christoph Lechner
Item Subtype Original Work
Refereed Yes
Status Published in final form
Journal Title MIT Sloan Management Review
Publisher Sloan Management Review Assoc
Geographical Reach international
ISSN 1532-9194
Volume 55
Number 1
Page Range 20 - 22
Date 2013
Abstract Text The article focuses on the use of corporate programs in organizational change and strategic renewal. It states chief executive officers use three designs for corporate programs: goal splitting where the objectives are split into specific goals assigned to business-unit managers, task-forces of skilled specialists who work to realize the organizational objectives, and design overlay which establishes an organizational unit that executes the strategy. It presents a chart of the three programs.
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