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Contribution Details

Type Working Paper
Scope Discipline-based scholarship
Title Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation
Organization Unit
Authors
  • Alois Stutzer
  • Lorenz Götte
  • Michael Zehnder
Language
  • English
Institution University of Zurich
Series Name Working paper series / Institute for Empirical Research in Economics
Number No. 279
ISSN 1424-0459
Date 2006
Abstract Text "In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneouslyninvolving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this ""active-decision"" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand."
Official URL http://www.econ.uzh.ch/wp.html
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