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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands |
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| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published electronically before print/final form (Epub ahead of print) |
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| Event Title | Conference of the Association for Consumer Research (ACR) |
| Event Type | conference |
| Event Location | Paris (virtual) |
| Event Start Date | October 1 - 2020 |
| Event End Date | October 3 - 2020 |
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