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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Team Visibility and City Travel: Evidence From the UEFA Champions' League Random Draw
Organization Unit
Authors
  • Bruno Caprettini
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Journal of Sports Economics
Publisher Sage Publications
Geographical Reach international
ISSN 1527-0025
Volume 22
Number 1
Page Range 85 - 114
Date 2021
Abstract Text Does hosting a sports team boost the visibility of a city among tourists? I test this proposition by looking at the effect of playing soccer’s UEFA Champions' League on air travel. I compare routes across cities that had their teams randomly drawn into the same group in the first phase of the competition to routes across cities hosting teams randomly allocated to different groups. The average effect of being drawn into the same group is between 5% and 8% more arrivals for the 3 months following the group stage, a period which coincides with a break in the competition. The first appearance of a team in the competition has a larger impact on air travel, providing suggesting evidence of diminishing returns of exposure.
Digital Object Identifier 10.1177/1527002520955208
Other Identification Number merlin-id:19832
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Keywords Economics, Econometrics and Finance (miscellaneous)