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Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title How Consumer Brand Sabotage Affects Observing Consumers: Buffering versus Amplifying Effects of Consumers’ Prior Self-Brand Connections
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Andrea Giuffredi-Kähr
  • Bettina Nyffenegger
  • Mansur Khamitov
  • Harley Krohmer
  • Wayne D. Hoyer
Presentation Type speech
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title The Association for Consumer Research Conference
Event Type conference
Event Location Atlanta
Event Start Date October 17 - 2019
Event End Date October 20 - 2019
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