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Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title Taking from the Competition: Increasing Customers’ Share-of-Wallet Through Targeted Price Promotions
Organization Unit
Authors
  • Julia Wamsler
  • Denis Vuckovac
  • Martin Natter
  • Alexander Ilic
Presentation Type other
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title Marketing Science Conference 2019
Event Type conference
Event Location Rome
Event Start Date June 19 - 2019
Event End Date June 22 - 2019
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