I Matter, D Bajwa, Gerhard Schwabe, A Task- and Function-Centric Approach to Understand the Impacts of CIT Utilization, In: GDN 2009: International Conference on Group Decision and Negotiation, 2009-06-14. (Conference or Workshop Paper published in Proceedings)
Despite increasing popularity of collaborative information technologies (CIT) in supporting virtual teams, we know little about the impacts brought about by their use. Based upon a review of existing literature, a framework highlighting several impacts of CIT use in virtual teams is presented for empirical validation. |
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P Mahler, Gewinnbringende Mitarbeiter, In: Neue Zürcher Zeitung, 134, p. 67, 13 June 2009. (Newspaper Article)
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Peter Racz, Fabio Victora Hecht, Hasan Hasan, Burkhard Stiller, Economic Traffic Management for Overlay Networks, In: ICT-Mobile Summit 2009, IIMC International Information Management Corporation, Santander, Spain, 2009-06-10. (Conference or Workshop Paper published in Proceedings)
Economic Traffic Management (ETM) determines an innovative approach to manage application traffic flows in overlay networks. ETM inter-relates traditional mechanisms of network management with economic incentives. To enable a suitable theoretical understanding of this approach, relevant ETM approaches are studied and classified. The key outcome of these investigations shows that a large potential exists for ETM’s applicability in Internet Service Provider (ISP) networks. Therefore, a dedicated architecture for integrating ETM into ISP networks is developed by the EU FP7 SmoothIT project (Simple Economic Management Approaches of Overlay Traffic in Heterogeneous Internet Topologies). This architecture enables the integration of all identified ETM approaches due to its flexible and modular nature. |
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Teodoro D Cocca, Bankgeheimnis im Wandel, In: Finanz und Wirtschaft, 45, p. 25, 10 June 2009. (Newspaper Article)
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M Piccirelli, R Luechinger, V Sturm, P Boesiger, K Landau, Oliver Bergamin, Local deformation of extraocular muscles during eye movement, Investigative Ophthalmology and Visual Science, Vol. 50 (11), 2009. (Journal Article)
Purpose. To study extraocular muscle (EOM) function, the local physiologic contraction and elongation (deformation) along human horizontal EOMs were quantified using motion-encoded MRI. Methods. Eleven subjects (healthy right eye) gazed at a target that moved horizontally in a sinusoidal fashion (period 2s, amplitude +/-20 degrees ), during MR imaging with an optimized protocol. In addition, EOM longitudinal deformation of two patients with Duane's syndrome type I were analyzed. The horizontal EOMs and the optic nerve were tracked through 15 time frames and their local deformation was calculated. Eight segments were separated along the EOMs and compared for left-to-right and right-to-left eye movements. Results. In healthy subjects, the maximal EOM deformation was situated at approximately 2/3 of the muscle lengths from the scleral insertions. The EOM deformations were similar for the entire movement range as well as in both movement directions. In two patients with Duane's syndrome type I, the abnormal innervation of lateral rectus muscle affected specific EOM segments only. The posterior muscle segments contracted and the anterior muscle segments relaxed during adduction. Conclusions. Motion-encoded MRI is a useful technique to advance the understanding of the physiology and pathophysiology of EOMs in humans during eye movement. |
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Konstantin Beck, Kurz vor dem Bankrott, In: Weltwoche, 24, p. Online, 10 June 2009. (Newspaper Article)
Etliche Krankenkassen stehen vor dem Ruin. Nicht nur wegen der Finanzkrise, sondern dank Pascal Couchepin: Der Gesundheitsminister zwang sie, ihre Reserven abzubauen. |
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T Kuhn, An evaluation framework for controlled natural languages, In: Workshop on Controlled Natural Language (CNL 2009), Springer, Berlin, 2009-06-08. (Conference or Workshop Paper published in Proceedings)
This paper presents a general framework called ontographs that relies on a graphical notation and enables the tool-independent and reliable evaluation of human understandability of knowledge representation languages. An experiment with 64 participants is presented that applies this framework and compares a controlled natural language to a common formal language. The results show that the controlled natural language is easier to understand, needs less learning time, and is more accepted by its users.
This work was funded by the research grant (Forschungskredit) programs 2006 and 2008 of the University of Zurich. I would like to thank Alain Cohn, Norbert E. Fuchs, Kaarel Kaljurand, Marc Lutz, Cerstin Mahlow, Philipp Müller and Michael Piotrowski for their suggestions and corrections. Furthermore, I would like to acknowledge the Institute for Empirical Research in Economics of the University of Zurich for organizing the recruitment of the participants for the experiment. |
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A Wyner, K Angelov, G Barzdins, D Damljanovic, B Davis, N E Fuchs, S Hoefler, K Jones, K Kaljurand, T Kuhn, M Luts, J Pool, M Rosner, R Schwitter, J Sowa, On controlled natural languages: properties and prospects, In: Workshop on Controlled Natural Language (CNL 2009), Springer, Berlin / Heidelberg, 2009-06-08. (Conference or Workshop Paper published in Proceedings)
This collaborative report highlights the properties and prospects of Controlled Natural Languages (CNLs). The report poses a range of questions concerning the goals of the CNL, the design, the linguistic aspects, the relationships and evaluation of CNLs, and the application tools. In posing the questions, the report attempts to structure the field of CNLs and to encourage further systematic discussion by researchers and developers. |
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R N Shiffman, G Michel, M Krauthammer, N E Fuchs, K Kaljurand, T Kuhn, Writing clinical practice guidelines in controlled natural language, In: Workshop on Controlled Natural Language (CNL 2009), Springer, Berlin / Heidelberg, Germany, 2009-06-08. (Conference or Workshop Paper published in Proceedings)
Clinicians could benefit from decision support systems incorporating the knowledge contained in clinical practice guidelines. However, the unstructured form of these guidelines makes them unsuitable for formal representation. To address this challenge we translated a complete set of pediatric guideline recommendations into Attempto Controlled English (ACE). One experienced pediatrician, one physician and a knowledge engineer assessed that a suitably extended version of ACE can accurately and naturally represent the clinical concepts and the proposed actions of the guidelines. Currently, we are developing a systematic and replicable approach to authoring guideline recommendations in ACE. |
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R N Shiffman, G Michel, M Krauthammer, N E Fuchs, K Kaljurand, T Kuhn, Controlled Natural Language for Clinical Practice Guidelines, In: Workshop on Controlled Natural Language (CNL 2009), 2009-06-08. (Conference or Workshop Paper published in Proceedings)
Clinicians would benefit from decision support systems incorporating the knowledge of clinical practice guidelines. However, the unstructured form of the guidelines makes them unsuitable for formal representation. To remedy this shortcoming we translated a set of pediatric guidelines into Attempto Controlled English (ACE). An experienced pediatrician and a knowledge engineer assessed that ACE can accurately represent the clinical concepts and the proposed actions of the guidelines. Currently, we are developing a systematic and replicable approach to authoring guideline recommendations in ACE. |
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T Kuhn, How to Evaluate Controlled Natural Languages, In: Workshop on Controlled Natural Language (CNL 2009), 2009-06-08. (Conference or Workshop Paper published in Proceedings)
This paper presents a general framework how controlled natural languages can be evaluated and compared on the basis of user experiments. The subjects are asked to classify given statements (in the language to be tested) as either true or false with respect to a certain situation that is shown in a graphical notation called "ontographs". A first experiment has been conducted that applies this framework to the language Attempto Controlled English (ACE). |
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Felix-Robinson Aschoff, Gerhard Schwabe, On the evolution of online tourism communities - Network battle or longtail niches?, In: 17th European Conference on Information Systems (ECIS), 2009-06-08. (Conference or Workshop Paper published in Proceedings)
Even though the emergence or respectively the construction of online communities is of great interest for scientists and community engineers, only few empirical data has been presented on community growth. This article starts with a reflection on possible growth curves of virtual communities. It contrasts a network externality perspective that produces clear winners and losers in a market with a long tail perspective that also allows small niche products to be successful. These considerations are empirically tested with a sample of 74 travel communities whose numbers of registered members were recorded at two measure points. The results show that online travel communities develop into an archetypical long tail. A very small number of communities with exceedingly high numbers of members are accompanied by a vast amount of communities with only few members. An analysis of the long tail, however, reveals that the community tail is not dead but is populated by a large number of especially regional communities that show considerable growth rates. |
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E Wende, P Haghirian, Storytelling as a tool for knowledge transfer in the IT industry, In: 17th European Conference on Information Systems (ECIS 2009), 2009-06-08. (Conference or Workshop Paper published in Proceedings)
As organizations increase their offshore software development efforts, they must develop new methods and models for handling the vast amount of knowledge involved in these projects. Successful knowledge management and transfer is considered key to the success of contemporary organizations. When transferring knowledge to other operating units of a multi national company, the overall goal is to successfully implement the knowledge sent to the receiver. Cultural differences however, can interfere with successful knowledge management intentions. This paper investigates storytelling as a tool to transfer knowledge between global corporate units. A case study on how this instrument is used to communicate knowledge between a German and an Indian IT company gives first insights into factors that influence implementation success. |
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Gerhard Schwabe, Philipp Nussbaumer, Why IT is not being used for financial advisory, In: 17th European Conference on Information Systems (ECIS 2009), 2009-06-08. (Conference or Workshop Paper published in Proceedings)
Swiss banks have returned to their roots and pay an increasing amount of attention to differentiating themselves from others through good financial advisory services. This has led to a loudly publicized standardization of IT-advisory processes, but not to an increasing use of supporting IT tools. This paper uses interviews with Swiss advisors, sales managers and IT managers, as well as focus groups of users and a survey with users to identify reasons for non-usage. The analysis is based on a framework combining principal-agent theory, IT-business alignment, technology acceptance and information behaviour. We provide evidence that the key problem explanation is the incentive system of the advisors and that poor usability of the software and lack of engagement by sales managers also contribute to the non-usage of most tools. |
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D Lutz, Burkhard Stiller, Applied Federation Technology: The Charging of Roaming Students, In: Terena Networking Conference 2009, Terena, Malaga, Spain, 2009-06-08. (Conference or Workshop Paper published in Proceedings)
SAML federations provide students the possibility to use their home university’s account even in case they decide to study one or more semesters abroad. The visited university can rely on the identity information transmitted via the federation’s mechanisms. However, when services at the visited university require payment, such as using a printer, the roaming student is nevertheless required to have a local account, since the federation does not support payment.
Therefore, the purpose of this research paper is to provide information about changes and enhancements to the federation’s architecture as well as to the used protocol, i.e., SAML, to enable payment within SAML federations. Thus, the SAML definitions have been taken as fundamentals for payment related enhancements. Furthermore, the enhanced federation was validated and prototypically implemented to prove correctness and real-life usage. This led to the result that it is feasible to provide payments within a SAML federation as long as the modifications proposed within this paper are carried out. |
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Requirements engineering: foundation for software quality: 15th International Working Conference, REFSQ 2009, Edited by: Martin Glinz, P Heymans, Amsterdam, The Netherlands, 2009-06-08. (Edited Scientific Work)
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Andrea Schenker-Wicki, The Swiss Model, In: European Symposium ‚Evaluative Practices in Higher Education. 2009. (Conference Presentation)
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Andreas Scherer, Guido Palazzo, The New Political Role of Global Business Firms: A Paradigm Shift in Corporate Social Responsibility, In: 71. Tagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V.. 2009. (Conference Presentation)
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A Ansari, O Koenigsberg, Florian Stahl, The death of a relationship, In: INFORMS Marketing Science 2009, 2009-06-04. (Conference or Workshop Paper published in Proceedings)
Users in online social networks ostensibly have relationships with a large number of other users. This has prompted many to comment that the nature of friendship in the online world is different from the offline world. However, even though a user may connect with many others, a majority of such connections become inactive after a period of time, and therefore, many relationships cease to exist. A challenge in modeling such connections is that death is unobserved, as the connection remains, but is not active. As a consequence, models that ignore the death of relationships overestimate the density of a network and can bias measures of user influence. We model interactivity among users in an online social network and explicitly account for unobserved relationship death via extensions of the well known Pareto-NBD and BG-NBD models to social network settings. We estimate our model on a network of musicians using hierarchical Bayesian methods and find that accounting for the death of relationships is beneficial for predicting future interactivity. |
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Florian Stahl, J Kirenz, The impact of customer-based brand equity on customer equity: the case of the automobile industry, In: INFORMS Marketing Science, 2009-06-04. (Conference or Workshop Paper published in Proceedings)
Although brand equity and customer equity are two of the most important topics to academic researchers and practitioners (Leone et al. 2006), so far little is known about the relationship between these two concepts (e.g., Berger et al. 2006; Kumar, Lemon and Parasuraman 2006). A better understanding on how customer equity is affected by changes in customer mindset is important, as it enables firms to influence key drivers of customer lifetime value and allows them to anticipate customer behavior changes before they occur. Furthermore, investments in branding could be directly linked to customer value. Such knowledge would help marketing managers to justify their marketing spending and quantify the return on marketing investment.
In our paper we model the influence of customer-based brand equity on customer acquisition and retention rates following the brand equity framework of Keller (1993) and an extension of the customer valuation model of Gupta, Lehmann and Stuart (2004). We test our model empirically on a sample of ten major automobile brands in the largest European economy, Germany, and provide evidence about the multifarious impact of customer mindset on customer equity. Using customer perceptions data provided by Young & Rubicam’s Brand Asset Valuator model, the results show that high brand familiarity combined with a set of positive and unique brand associations has an effect on customer acquisition, whereas our brand attitude measure has a strong impact on customer retention. The empirical insights into the relationship between brand equity and customer equity help managers to quantify the return on marketing investment and to enhance the productivity and effectiveness of advertising campaigns. Thus, our research findings enable firms to initiate marketing actions that will help to build and maximize customer equity and thereby shareholder value. |
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